{"id":31,"date":"2024-05-29T05:57:49","date_gmt":"2024-05-29T03:57:49","guid":{"rendered":"http:\/\/admin_iu996dyb"},"modified":"2026-09-01T08:00:57","modified_gmt":"2026-09-01T06:00:57","slug":"nuestra-historia","status":"publish","type":"page","link":"https:\/\/terrahybrid.pro\/en\/nuestra-historia\/","title":{"rendered":"Our story"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"NUESTRA\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our Purpose Is Simple: Performance Without Waste.\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Terra Hybrid is for the athlete who isn't defined by one discipline \u2014 who runs Monday, lifts Wednesday, and races hybrid on Saturday. Built for training without limits, and without waste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tecnolog\u00eda\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Problem.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Athletes today don't fit into one box \u2014 they run, lift, and race hybrid, all as part of the same training life. But the sportswear industry made them choose: performance, or sustainability. Never both.
We didn't think that was a real choice. So we built the alternative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Origin.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Terra Hybrid was born in Barcelona, built by a team with backgrounds in sport, business, technology, sustainability, and branding \u2014 half of our leadership team women. From day one, the goal wasn't to build another sportswear brand. It was to build a connected system: performance, circularity, and technology, working as one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"KASIA\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"El\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Name.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Terra: not just where the materials come from, but where they go back to \u2014 a system that keeps resources in play. Hybrid: not one discipline, but all of them, and not one solution, but performance and circularity working together.
Terra Hybrid isn't a niche brand. It's a new category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Barcelona and the European Ecosystem.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Barcelona was a natural starting point \u2014 a city where local training culture and global sport meet. From here, we're close to the sustainability, digitalization, and circular regulation shaping the textile industry across Europe. As the continent moves toward circularity, we're already building for it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Barcelona\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"PROPOSITO\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Purpose<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We believe sportswear should work differently: connected, traceable, built to last \u2014 and built to be recycled, not landfilled or burnt. That's not a slogan. That's Performance Without Waste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Three Pillars, One Purpose.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Circularity<\/strong> 100% recycled, non-blended fabric \u2014 built to be fully recycled.
Performance.<\/strong> One-way moisture transport, second-skin fit, abrasion-resistant \u2014 engineered for real hybrid training.
Trust.<\/strong> Sustainability claims, tested. Every material, traceable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Nuestro Prop\u00f3sito Es Simple: Rendimiento Sin Desperdicio. Terra Hybrid es para el atleta que no se define por una sola disciplina \u2014 quien corre el lunes, levanta peso el mi\u00e9rcoles y compite en h\u00edbrido el s\u00e1bado. Construida para entrenar sin l\u00edmites, y sin desperdicio. El Problema. Los atletas de hoy no encajan en una sola […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"footnotes":""},"class_list":["post-31","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/terrahybrid.pro\/en\/wp-json\/wp\/v2\/pages\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terrahybrid.pro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/terrahybrid.pro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/terrahybrid.pro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/terrahybrid.pro\/en\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":268,"href":"https:\/\/terrahybrid.pro\/en\/wp-json\/wp\/v2\/pages\/31\/revisions"}],"predecessor-version":[{"id":4370,"href":"https:\/\/terrahybrid.pro\/en\/wp-json\/wp\/v2\/pages\/31\/revisions\/4370"}],"wp:attachment":[{"href":"https:\/\/terrahybrid.pro\/en\/wp-json\/wp\/v2\/media?parent=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}